Our Mission: Helping People Reclaim Their Digital Attention.
We're challenging every digital engagement paradigm to improve how people engage online, tooling with AI and Decentralization technology to transform ideas into action.
About Purpose
The Vision
At its core, Purpose is an intent routing framework that connects your thoughts to places (modes of intent) where they can have real impact.
To the world, Purpose works like a digital marketplace ecosystem that mirrors the best features of Instagram, LinkedIn and Kickstarter, but it captures intent in real-time, and turns ideas and goals into an invaluable digital asset.
In plain sight, Purpose is invisible. It's not a product. It's a protocol for how we might use the internet differently... one day.
Really, it's just a mirror of your digital reality in real-world form, with modes of intent.
→ Read the Primer
→ Explore Research
→ Explore Our Model
To the world, Purpose works like a digital marketplace ecosystem that mirrors the best features of Instagram, LinkedIn and Kickstarter, but it captures intent in real-time, and turns ideas and goals into an invaluable digital asset.
- Imagine Instagram’s immediacy and LinkedIn’s professional focus, aligned with Kickstarter’s collaborative spirit, all structured to help users turn ideas into action in the moment, but without ads, noise or distractions
In plain sight, Purpose is invisible. It's not a product. It's a protocol for how we might use the internet differently... one day.
Really, it's just a mirror of your digital reality in real-world form, with modes of intent.
- AI-powered modes of intent (channels) that turn ideas into action, in real-time
- Intent is intangible, but we leverage it to redefine how people engage online
- Our model demonstrates the premise for an infinitely scalable system
→ Read the Primer
→ Explore Research
→ Explore Our Model
Purpose organizes and amplifies intent the same way Google organizes information, Uber organizes rides, stock markets organize capital, and TED organizes thoughts, but with infinite possibilities.
We’re exploring how digital engagement can become more meaningful with two modes of intent.
→ TED Narrative
→ Uber Narrative
→ Google Narrative
→ Stock Market Narrative
- Imagine a search bar that simply returns the right insight, the perfect idea, and the best opportunity every time, anytime, in real-time 🌱🚀
We’re exploring how digital engagement can become more meaningful with two modes of intent.
→ TED Narrative
→ Uber Narrative
→ Google Narrative
→ Stock Market Narrative
The purpose is simple:
Create better ways to diversify where and how people invest their digital capital (attention), and deliver the real ROI Social Media users demand for their loyalty, with endless opportunities to value creation.
We're challenging every digital engagement paradigm to improve how people engage online, tooling with AI and Decentralization technology to transform digital experiences into real-world action.
→ Read Article
→ Explore Our Model
Create better ways to diversify where and how people invest their digital capital (attention), and deliver the real ROI Social Media users demand for their loyalty, with endless opportunities to value creation.
- Helping users reclaim their attention
We're challenging every digital engagement paradigm to improve how people engage online, tooling with AI and Decentralization technology to transform digital experiences into real-world action.
- Shifting vanity to value creation
→ Read Article
→ Explore Our Model
Purpose is right on time.
People want their attention back. Purpose and privacy are key to re-balancing digital engagement in social media amidst growing user fatigue and frustration, as well as the fragmentation of digital tools.
We're creating better ways for people with diverse goals to transform their ideas into real-world action, by turning intent into an infinitely renewable resource.
→ Explore Our Model
People want their attention back. Purpose and privacy are key to re-balancing digital engagement in social media amidst growing user fatigue and frustration, as well as the fragmentation of digital tools.
We're creating better ways for people with diverse goals to transform their ideas into real-world action, by turning intent into an infinitely renewable resource.
→ Explore Our Model
Growing Pains
Tools are fragmented, user experiences are disconnected, people scroll aimlessly, wasting precious digital capital instead of scrolling to a purpose.
Social Media Needs New Balance
Purpose treats attention as unlimited digital capital for engagement. People invest a lot of it online, but do they get real value and ROI without Purpose?
Exploring ideas to solve two problems:
→ Read Article
→ Explore Our Model
Tools are fragmented, user experiences are disconnected, people scroll aimlessly, wasting precious digital capital instead of scrolling to a purpose.
- Superficial engagement, likes, follows and reels dominate with endless ads, noise, and distractions, leaving people fatigued and frustrated
- Users remain trapped, burning endless digital capital in social investment vehicles with poor ROI, with no mechanisms for diversification
Social Media Needs New Balance
Purpose treats attention as unlimited digital capital for engagement. People invest a lot of it online, but do they get real value and ROI without Purpose?
Exploring ideas to solve two problems:
- Brands and Makers struggle to extract quality and really actionable feedback from endless seas of likes and scattered comments — think Privately.
- Users struggle to find real value online, often at the expense of being exploited for their time, attention, personal data, and privacy — think Purposely.
→ Read Article
→ Explore Our Model
Google solved “finding info” online.
Purpose tackles “finding value” in digital engagement.
Purposeful Relations
→ Explore Research
Purpose tackles “finding value” in digital engagement.
Purposeful Relations
- Google organized web information → Purpose organizes real-world action
- Instead of browsing, searching, or hoping for the right connection or feedback, it happens in real-time, on Purpose
- Digital engagement is now shifting from content-first engagement (social media) to intent and privacy-first interactions (purpose-driven)
→ Explore Research
The primary objective is focused on intent-driven products solutions, starting with the missing link in Social Media — purpose.
The secondary objective is ingraining our solutions with ideas that can contribute to, or scale the next evolution of the internet.
Web2.5 – Bridging Centralized & Decentralized
Web3 – Full Decentralization
Web4 – Real-Time Interactivity
Web5 – Unified Identity & Trust
Follow next steps to support Purpose.
→ Next Steps
→ Explore Our Model
The secondary objective is ingraining our solutions with ideas that can contribute to, or scale the next evolution of the internet.
Web2.5 – Bridging Centralized & Decentralized
- Fiat On-Ramps: Users can purchase tokens to send “pings”, the interface feels like a traditional app, with token-based features under the hood
Web3 – Full Decentralization
- Blockchain-Backed Tokens: users interact by trading intent and cryptocurrency, and interactions are verifiably stored on-chain, certifying intent, value, authentic exchanges, feedback loops, and reputation
Web4 – Real-Time Interactivity
- AI and Real-Time Data: AI-driven matching that instantly aligns evolving user intent with relevant opportunities, the world first purpose-driven Rolodex
Web5 – Unified Identity & Trust
- Decentralized Social Graph: Intent and connections remain portable, unaffected by any single platform’s limitations
Follow next steps to support Purpose.
→ Next Steps
→ Explore Our Model
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