For years, the feed has dominated digital engagement. It’s the default structure of nearly every platform — endless scrolling, algorithmic curation, and engagement loops engineered for maximum retention... but something is shifting. Users aren’t just burnt out on infinite feeds — they’re starting to reject them entirely.
Younger generations are pulling back. TikTok’s For You Page still dominates, but Gen Z is actively limiting screen time, opting for group chats and private communities over public feeds.
AI is disrupting content discovery. Personalized AI agents are shifting how people engage with information — why scroll when you can get exactly what you need on demand?
Social media isn’t fun anymore. Users are exhausted by algorithmic content that prioritizes controversy, outrage, and engagement bait over depth and discovery. The feed model is outdated — it was built for an era when content was scarce and distribution was the challenge.
That’s no longer the case. The next evolution of digital engagement isn’t about keeping users scrolling. It’s about giving them tools to act. Instead of feeds designed for consumption, we need platforms structured for intent — where digital interactions lead to real-world momentum. The shift is already happening.
The question isn’t whether the social feed will collapse or not — it’s what will replaces it?
Enter the Intent Economy.
Every bit of feedback helps refine our approach and ensures we’re building an ecosystem that really resonates with your intent. Got questions or want to support Purpose? → Get Involved
Younger generations are pulling back. TikTok’s For You Page still dominates, but Gen Z is actively limiting screen time, opting for group chats and private communities over public feeds.
AI is disrupting content discovery. Personalized AI agents are shifting how people engage with information — why scroll when you can get exactly what you need on demand?
Social media isn’t fun anymore. Users are exhausted by algorithmic content that prioritizes controversy, outrage, and engagement bait over depth and discovery. The feed model is outdated — it was built for an era when content was scarce and distribution was the challenge.
That’s no longer the case. The next evolution of digital engagement isn’t about keeping users scrolling. It’s about giving them tools to act. Instead of feeds designed for consumption, we need platforms structured for intent — where digital interactions lead to real-world momentum. The shift is already happening.
The question isn’t whether the social feed will collapse or not — it’s what will replaces it?
Enter the Intent Economy.
Every bit of feedback helps refine our approach and ensures we’re building an ecosystem that really resonates with your intent. Got questions or want to support Purpose? → Get Involved