A Growing Disillusionment with the Attention Economy
For over a decade, digital platforms have dominated by trapping users in vanity-driven loops — likes, follows, and algorithmic engagement designed to keep people scrolling instead of creating value. These platforms weren’t built to empower users. They were built to exploit them. Attention became the currency, and we became the product. But the cracks in this model are beginning to show. The Attention Economy is collapsing.
We see it everywhere:
We see it everywhere:
- Creators are burning out. They’re realizing that chasing algorithms is unsustainable
- Users are exhausted. Passive consumption leaves them feeling drained, not enriched
- Digital engagement is declining. Younger generations are disillusioned with its superficiality
The problem isn’t the internet — it’s how digital platforms were designed, and what they evolved into.
- They keep users scrolling
- They don't help users grow holistically
- They don’t bridge digital interactions into real-world outcomes
So what comes next?
Introducing the Intent Economy — The Future of Digital Engagement
The Intent Economy is a new paradigm we are gracefully unlocking — where digital interactions are structured around purpose-driven intent, real-world outcomes, and human agency. Instead of passively consuming, users take intentional actions — learning, collaborating, and achieving tangible results in the real world.
Purpose is at the forefront of this shift.
What is Purpose?
Purpose is the first ecosystem of intent-driven marketplaces, where digital engagement is built to enhance human agency, not exploit it. It's a very simple solution to a very complex problem. We're focused on human agency, and designing Purpose Intelligence (Pi), as the tool to streamline the user experience.
- No vanity metrics
- No endless distractions
- No algorithms driving engagement
Pi dynamically links users through real-time data and AI-driven insights, turning engagement into action.
The Next Era of the Internet is Intentional
The Attention Economy is fading. The Intent Economy is emerging.
At Purpose, we’re pioneering a digital shift that prioritizes outcomes over engagement, clarity over noise, and momentum over distraction. The future isn’t passive — it’s purposeful.
Every bit of feedback helps refine our approach and ensures we’re building an ecosystem that really resonates with your intent. Got questions or want to support Purpose? → Get Involved